Black Men Smile®: Amplifying the Revolutionary Power of Black Joy!

Black Men Smile® is a lifestyle apparel brand and community building conduit with the mission of Amplifying the Revolutionary Power of Black Joy. We believe Black joy is revolutionary because of all that it must resist and the ways that it must persist, in order to simply exist. 

After being the first to ever post an image on Instagram under the hashtag #blackmensmile, we set out on a journey to travel the country asking Black men a question that most say they’ve never been asked before, “What Makes You Smile?” Our vision is to spark a radical shift in personal mindset, to ignite systematic change, and to build sustainable environments where we can all smile more often.

At Black Men Smile, we don't just sell apparel; we embody a movement—a celebration, a resistance, and a testament to the revolutionary power of Black joy. We make statement pieces that are declarations of resilience and canvases for self-love.

Born from the aftermath of adversity, Black Men Smile emerged as a response to the painful images of Michael Brown's death in Ferguson. Our journey began when the creator of our brand was the first person to post an image on Instagram using the hashtag, #blackmensmile.  That simple hashtage now serves as an invitation for Black men to reflect on a single question that most say they’ve never been asked before: What Makes You Smile?

With your support, we’ve grown that single hashtag into an archive of over 115,000 community-sourced images reflecting Black joy, nearly 100,000 followers on Instagram, and most importantly a vibrant community of local businesses, non profits, colleges and universities, major companies and brands, and revolutionary men and women from all over the world who partner with us to not only ask men what makes them smile, but to create sustainable environments where we can smile more often.

Our mission is clear: to Amplify the Revolutionary Power of Black Joy. We are committed to create a sanctuary where Black people authentically celebrate themselves and where Black Joy abounds. 

Become a Leader of the Joyful Rebellion:  When you wear our apparel, you're not just buying clothes; you're joining a community of Black people who understand the power of self-love, who celebrate the richness of our culture, and who are committed to improving their mental health and well-being.