A Joyful Revolution: Black Men Smile® Apparel Headed to Target Stores Nationwide

Six pieces from the new nine piece Black Men Smile Collection available at Target stores across North America and at target.com


ATLANTA, January 20, 2024 – Black Men Smile®, a lifestyle apparel brand dedicated to spreading positive images of Black men and amplifying Black joy, is excited to announce its selection as a brand partner for Target’s 2024 Black History Month Collection.

"We are honored to be highlighted by Target, a brand that’s known for supporting communities,” said Black Men Smile® founder Carlton Mackey. “This collaboration will allow us to reach a broader audience and continue our mission of empowering Black communities through a celebration of joy.”

The Black Men Smile® Target collection features nine new pieces including a new colorway for the brand’s best-selling "Black Joy Is Revolutionary" hoodie, children’s apparel, and a Black Men Smile® logo bucket hat – the brand’s first-ever accessory item.

Black Men Smile®’s collection will appear in Target stores nationwide alongside other Black-owned brands and Black designers as part of Target’s Black Beyond Measure initiative, aimed at creating a destination for shoppers to find new and exciting Black-owned brands and Black artists.

Started in 2014 by Mackey, an Atlanta-based artist, Black Men Smile® is now poised for exposure to a wider audience – allowing more people to connect with the brand's message of resilience, strength, and unapologetic joy.

“I started Black Men Smile® ten years ago as an initiative that was about filling a void and meeting a personal need to disrupt pain and fear and replace it with positivity and power. In the process, it has become so much more – a conduit for community, for reclamation of joy, and for mental health advocacy,” Mackey said. “So it's humbling and wildly inspiring to see how far we’ve come.”

Black Men Smile®’s journey began with a simple hashtag shared on Instagram, #blackmensmile, and an invitation for Black men to reflect on a single question that most say they’ve never been asked before: “What makes you smile?”

Today, the brand has gathered over 115,000 community-sourced images reflecting Black joy, gained nearly 100,000 followers on Instagram, and fostered partnerships between a vibrant community of local businesses, non-profits, colleges and universities, major brands, and revolutionary men and women from all over the world.

Black Men Smile® apparel can be found in Target stores nationwide and online beginning on Jan. 21, 2024.

About Black Men Smile®:

Black Men Smile® is a lifestyle apparel brand and community-building conduit with the mission of Amplifying the Revolutionary Power of Black Joy. Our vision is to spark a radical mindset, ignite systematic change, and build sustainable environments where we can all smile more often.

Website: https://blackmensmile.com/

Instagram: https://www.instagram.com/blackmensmile/

For media inquiries, please contact:

Naeesa Aziz


(470) 380-0808

Carlton Mackey