At Black Men Smile, we don't just sell apparel; we embody a movement—a celebration, a resistance, and a testament to the revolutionary power of Black joy. We make statement pieces that are declarations of resilience and canvases for self-love.
Born from the aftermath of adversity, Black Men Smile emerged as a response to the painful images of Michael Brown's death in Ferguson. Our journey began when the creator of our brand was the first person to post an image on Instagram using the hashtag, #blackmensmile. That simple hashtage now serves as an invitation for Black men to reflect on a single question that most say they’ve never been asked before: What Makes You Smile?
With your support, we’ve grown that single hashtag into an archive of over 115,000 community-sourced images reflecting Black joy, nearly 100,000 followers on Instagram, and most importantly a vibrant community of local businesses, non profits, colleges and universities, major companies and brands, and revolutionary men and women from all over the world who partner with us to not only ask men what makes them smile, but to create sustainable environments where we can smile more often.
Our mission is clear: to Amplify the Revolutionary Power of Black Joy. We are committed to create a sanctuary where Black people authentically celebrate themselves and where Black Joy abounds.
